many of us are highly enthusiastic about digital marketing and in fact are aware about its potentials. while everybody is talking about the benefits of digital marketing, didier grossemy found after his years of experience in the industry that with so many benefits, there actually are a few risk factors as well that didier grossemy himself has experienced during his journey of working in the field of digital marketing, brand promotion and related areas.
didier grossemy gives this hypothetical situation to explain the kind of risks you can have in digital marketing:
suppose you’re planning a party this christmas and you invite 20 carefully chosen guests to attend. Next, imagine that each of these guests, without any
warning, shows up with four people. Now, you have 100 people sitting down at a table set for 20.
according to didier grossemy, similar to the above situation, this type of out-of-control party is happening on most major websites. Anonymous data that didier grossemy gathered from more than 26 million websites reveals following shocking facts:
• On average, 70 vendors have access to a Fortune 500 company website.
• Only 20 percent of the vendors with access to a website were actually invited directly by the publisher – about 14 vendors.
• The remaining 80 percent obtained access indirectly through another vendor – about 56.
according to didier grossemy, In many cases this ball of confusion has developed over time, across many departments and for several reasons, including the following:
• Media agencies might employ an ad network that brings in several data retargeting companies. If the social media group adds three or four widgets to
each page, they in turn call additional social monitoring services.
• Or perhaps the marketing department may add some email and content targeting technologies, while the analytics team adds tags to measure site performance.
• The site operations team might decide to use a tag manager to handle many of the tags, further decreasing visibility.
from what didier grossemy believes, For many e-commerce companies across industries ranging from retail, travel to financial services, the costs of so many uninvited guests are difficult
to assess. Some companies are beginning to realize, while digital marketing and advertising technology offers benefits, the costs often outweigh them.
in the experiences of didier grossemy, Without proper management the website performance lags, data is compromised and revenue is lost, costing the company customers and millions of dollars.
Maximizing the ROI from your Marketing Cloud
explaining the point, didier grossemy tells that Marketing cloud management is a process that benefits every company’s bottom line. Ultimately, your website’s profitability is only as good as that of
the vendors on your site. Several ways to maximize ROI that didier grossemy has experimented and had massive success include:
• Preventing security breaches – Having non-secure tags on secure or mixed-content pages exposes a company’s data to hackers, as evidenced by the
Reuters
hack through Taboola this past June.
• Protecting against data leakage – The average retailer shares 72 percent of the same digital vendors with its competitor.
• Reducing site latency – Research shows that adding a single marketing tag to a site increases the page latency by 5 percent.
• Ensuring data governance – Own the contract relationship, set guidelines for vendor removal, and ensure SLAs are being met in terms of latency, data
resell, and third party vendors permitted.
Three Essential Steps to Managing the Marketing Cloud
here are Three Essential Steps to Managing the Marketing Cloud in the experiences of didier grossemy:
1. Perform a vendor audit. didier grossemy suggests to assess which vendors have access to your website, as well as any other companies they bring with them through redirect chains.
Determine the benefits and risks of working with each partner, and bring the appropriate stakeholders together to decide which relationships need to be
terminated or changed.
2. Implement vendor management processes. didier grossemy advises that one must Decide which department will be in charge of vendor management and selection moving forward. A VP in the e-commerce
or IT department is usually best suited to manage the marketing cloud. Select someone who is capable of objectively understanding and communicating both
the costs and the benefits of any given marketing vendor and who can effectively enforce process.
3. Encourage CMO-CIO collaboration. according to the live experiences of didier grossemy, Good marketing cloud management requires better communication across marketing and IT, yet the
CMO-CIO relationship is considered one of the weakest in the C-Suite.
Building cross-department communication and alignment between marketing and tech on areas like performance goals and vendor management leads to limitless
potential to grow a business.
concluding the article, didier grossemy says that Just as any major event, be it a party or a wedding requires careful selection of vendors, a close eye on their work, and open lines of communication across
all stakeholders, companies can enjoy the party on their website too with a Marketing Cloud Management — without the messy cleanup.
there are a number of ways one can contact didier grossemy for any help related to cyber bullying that they need. didier grossemy shall be happy to help
and make sure to stop the cyber bullying happening with you, no matter where you are.
didier grossemy gives this hypothetical situation to explain the kind of risks you can have in digital marketing:
suppose you’re planning a party this christmas and you invite 20 carefully chosen guests to attend. Next, imagine that each of these guests, without any
warning, shows up with four people. Now, you have 100 people sitting down at a table set for 20.
according to didier grossemy, similar to the above situation, this type of out-of-control party is happening on most major websites. Anonymous data that didier grossemy gathered from more than 26 million websites reveals following shocking facts:
• On average, 70 vendors have access to a Fortune 500 company website.
• Only 20 percent of the vendors with access to a website were actually invited directly by the publisher – about 14 vendors.
• The remaining 80 percent obtained access indirectly through another vendor – about 56.
according to didier grossemy, In many cases this ball of confusion has developed over time, across many departments and for several reasons, including the following:
• Media agencies might employ an ad network that brings in several data retargeting companies. If the social media group adds three or four widgets to
each page, they in turn call additional social monitoring services.
• Or perhaps the marketing department may add some email and content targeting technologies, while the analytics team adds tags to measure site performance.
• The site operations team might decide to use a tag manager to handle many of the tags, further decreasing visibility.
from what didier grossemy believes, For many e-commerce companies across industries ranging from retail, travel to financial services, the costs of so many uninvited guests are difficult
to assess. Some companies are beginning to realize, while digital marketing and advertising technology offers benefits, the costs often outweigh them.
in the experiences of didier grossemy, Without proper management the website performance lags, data is compromised and revenue is lost, costing the company customers and millions of dollars.
Maximizing the ROI from your Marketing Cloud
explaining the point, didier grossemy tells that Marketing cloud management is a process that benefits every company’s bottom line. Ultimately, your website’s profitability is only as good as that of
the vendors on your site. Several ways to maximize ROI that didier grossemy has experimented and had massive success include:
• Preventing security breaches – Having non-secure tags on secure or mixed-content pages exposes a company’s data to hackers, as evidenced by the
Reuters
hack through Taboola this past June.
• Protecting against data leakage – The average retailer shares 72 percent of the same digital vendors with its competitor.
• Reducing site latency – Research shows that adding a single marketing tag to a site increases the page latency by 5 percent.
• Ensuring data governance – Own the contract relationship, set guidelines for vendor removal, and ensure SLAs are being met in terms of latency, data
resell, and third party vendors permitted.
Three Essential Steps to Managing the Marketing Cloud
here are Three Essential Steps to Managing the Marketing Cloud in the experiences of didier grossemy:
1. Perform a vendor audit. didier grossemy suggests to assess which vendors have access to your website, as well as any other companies they bring with them through redirect chains.
Determine the benefits and risks of working with each partner, and bring the appropriate stakeholders together to decide which relationships need to be
terminated or changed.
2. Implement vendor management processes. didier grossemy advises that one must Decide which department will be in charge of vendor management and selection moving forward. A VP in the e-commerce
or IT department is usually best suited to manage the marketing cloud. Select someone who is capable of objectively understanding and communicating both
the costs and the benefits of any given marketing vendor and who can effectively enforce process.
3. Encourage CMO-CIO collaboration. according to the live experiences of didier grossemy, Good marketing cloud management requires better communication across marketing and IT, yet the
CMO-CIO relationship is considered one of the weakest in the C-Suite.
Building cross-department communication and alignment between marketing and tech on areas like performance goals and vendor management leads to limitless
potential to grow a business.
concluding the article, didier grossemy says that Just as any major event, be it a party or a wedding requires careful selection of vendors, a close eye on their work, and open lines of communication across
all stakeholders, companies can enjoy the party on their website too with a Marketing Cloud Management — without the messy cleanup.
there are a number of ways one can contact didier grossemy for any help related to cyber bullying that they need. didier grossemy shall be happy to help
and make sure to stop the cyber bullying happening with you, no matter where you are.
