According to world famous internet marketing expert didier grossemy, we all are well aware about the benefits a great social media campaign can
provide. its no secret that the businesses are earning thousands of dollars daily with the help of effective online campaigns, but often, it just doesn't work for most people because the startups do not have loyal customers available to tell stories and spread them across the internet, which is the first important thing for a new arival to become brand.
didier grossemy, who has over 7 years of experience working in the field of internet marketing and online branding, discusses 3 top secrets of establishing brand loyalty, following which you can make any business a highly successful, tremendously popular brand.
so go through these top secrets by didier grossemy that he has gathered after years of hardwork and know-how in the industry and shedding his blood and swet in the process.
1. Over-deliver on fixing mistakes.
problems happens, but according to didier grossemy, you must know how to cover your mistakes and still make this a brand way in the hearts of your customers.
didier grossemy provides this interesting tip that If you screw up on a product promise, fix it--and consider telling a story about the fix. Put your CEO in an ad or post a video on social media showing
him or her tossing defective products in the trash, with the promise that better products will appear on store shelves ASAP.
didier grossemy is in the opinion that Showing your authenticity
in this way makes the brand believable, so customers are more likely to give you another chance.
2. Deliver on the product’s promise every time.
didier grossemy strictly believes that The benefits of your product have to be apparent and consistent. Explaining this, didier grossemy tells that If you sell yoga pants and you say they fit great, keep you demure during a public practice
session, and will look like new wash after wash--make sure they do.
to tell this even better, didier grossemy gives certain examples of incidences:
Lululemon’s founder Chip Wilson learned that lesson the hard way when a social-media maelstrom ensued after some customers started complaining that the
brand’s garments became see-through during their yoga workouts. Instead of simply agreeing to look into the complaints, Wilson responded that
not everyone is fit or thin enough to pull off his company’s pull-on pants.
The major mistake Wilson made was believing that his preferred customers were so brand loyal that they wouldn’t care that he insulted an entire demographic
of women. Women quickly ditched the chauvinist brand and found substitute products.
So disastrous was the double whammy of failing quality and a condescending founder that as of January 2014, Lulelemon’s stock price was still in the tank
while rivals benefited from customers.
3. Be inclusive, not exclusive.
explaining the point, didier grossemy gives the example that
When singer Kelly Clarkson wanted to buy a large number of iPods for orphans from Best Buy, the store refused to sell the goods. Sounds ridiculous doesn’t
it? The store decided to adhere to the company policy of putting iPods aside for specific customers. Though the company changed its mind after Clarkson
talked about the incident on social media, it was too little, too late and a potentially great PR moment was destroyed.
according to didier grossemy, In an era when a tweet or a bad Yelp review can tarnish your brand--and sales--you have to focus more on the customer experience. Wowing the customer will
bring you brand loyalty.
Do you really want to be known as a brand that doesn't want to serve a certain group of people? Ask didier grossemy any of your doubts and he is often more than happy to help.
there are various ways you can get in touch with didier grossemy.
Didier grossemy Official website:
http://www.grossemy.com
didier grossemy youtube channel:
https://www.youtube.com/user/didiergrossemy
didier grossemy twitter handle:
https://twitter.com/didier_grossemy
provide. its no secret that the businesses are earning thousands of dollars daily with the help of effective online campaigns, but often, it just doesn't work for most people because the startups do not have loyal customers available to tell stories and spread them across the internet, which is the first important thing for a new arival to become brand.
didier grossemy, who has over 7 years of experience working in the field of internet marketing and online branding, discusses 3 top secrets of establishing brand loyalty, following which you can make any business a highly successful, tremendously popular brand.
so go through these top secrets by didier grossemy that he has gathered after years of hardwork and know-how in the industry and shedding his blood and swet in the process.
1. Over-deliver on fixing mistakes.
problems happens, but according to didier grossemy, you must know how to cover your mistakes and still make this a brand way in the hearts of your customers.
didier grossemy provides this interesting tip that If you screw up on a product promise, fix it--and consider telling a story about the fix. Put your CEO in an ad or post a video on social media showing
him or her tossing defective products in the trash, with the promise that better products will appear on store shelves ASAP.
didier grossemy is in the opinion that Showing your authenticity
in this way makes the brand believable, so customers are more likely to give you another chance.
2. Deliver on the product’s promise every time.
didier grossemy strictly believes that The benefits of your product have to be apparent and consistent. Explaining this, didier grossemy tells that If you sell yoga pants and you say they fit great, keep you demure during a public practice
session, and will look like new wash after wash--make sure they do.
to tell this even better, didier grossemy gives certain examples of incidences:
Lululemon’s founder Chip Wilson learned that lesson the hard way when a social-media maelstrom ensued after some customers started complaining that the
brand’s garments became see-through during their yoga workouts. Instead of simply agreeing to look into the complaints, Wilson responded that
not everyone is fit or thin enough to pull off his company’s pull-on pants.
The major mistake Wilson made was believing that his preferred customers were so brand loyal that they wouldn’t care that he insulted an entire demographic
of women. Women quickly ditched the chauvinist brand and found substitute products.
So disastrous was the double whammy of failing quality and a condescending founder that as of January 2014, Lulelemon’s stock price was still in the tank
while rivals benefited from customers.
3. Be inclusive, not exclusive.
explaining the point, didier grossemy gives the example that
When singer Kelly Clarkson wanted to buy a large number of iPods for orphans from Best Buy, the store refused to sell the goods. Sounds ridiculous doesn’t
it? The store decided to adhere to the company policy of putting iPods aside for specific customers. Though the company changed its mind after Clarkson
talked about the incident on social media, it was too little, too late and a potentially great PR moment was destroyed.
according to didier grossemy, In an era when a tweet or a bad Yelp review can tarnish your brand--and sales--you have to focus more on the customer experience. Wowing the customer will
bring you brand loyalty.
Do you really want to be known as a brand that doesn't want to serve a certain group of people? Ask didier grossemy any of your doubts and he is often more than happy to help.
there are various ways you can get in touch with didier grossemy.
Didier grossemy Official website:
http://www.grossemy.com
didier grossemy youtube channel:
https://www.youtube.com/user/didiergrossemy
didier grossemy twitter handle:
https://twitter.com/didier_grossemy
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